JORGE HERRERA

see interview At Jorge Herrera Studio, we love detail. Our work consists of a constant search for simple, focused design ideas because we consider design to be a tool for making complicated things easy to use. We believe in strongly differentiating our company from our competitors to further our success, although we never claim to be reinventing the wheel or tearing up the rulebook. We only explore those avenues which lead to intelligent and practical solutions which also trigger innovation. We invest in technical and innovative processes, with a clear commitment to continue to improve and learn. We love all things modern, pleasing proportions, aesthetics, elegance, products that arouse emotions, while we’re also influenced by tradition. Someone once said that simplicity is the highest form of sophistication. We’ve adopted this maxim and made it the cornerstone of our work.